Case Study - Teasing Your Customers
Posted on May 13, 2008 - Filed Under Business | Leave a Comment
Every December for six years the Marketing Manager for a Midwest company held a presentation in Florida at a famous resort. Current and potential customers from across the country flew to the resort for three days of educational seminars, usually staying over a few more days for personal time at the theme park.
The presentations were educational in nature and were not meant to be blatant company promotions. The seminar group gave each presenter the following:
1. A 45 minute block of time to present their pre-approved educational material.
2. Four hours of time in a booth following their presentation to answer questions.
Read More..>>Hows Your Vital Signs?
Posted on May 10, 2008 - Filed Under Automotive | Leave a Comment
When you visit a doctor’s office, after they get your name and your co-payment, you’re typically ushered into one exam room. A few minutes later (hopefully it’s only a few minutes), a nurse comes in and gets some basic information. She checks your pulse, temperature, blood pressure, and asks if there have been any changes in medications recently.
This assessment of your vital signs tells your doctor if there is any problem that needs immediate attention. Sometimes, even subtle changes can be indicative of something that needs further examination. Hopefully, early detection prevents anything more serious from developing.
Read More..>>Vacation Ownership The New Flexible Way To Own Your Vacation Instead Of Renting It
Posted on April 7, 2008 - Filed Under Travel and Leisure | Leave a Comment
If you’re reading this article you either like to travel, know someone who likes to travel, you’re in the travel industry or want to be. Many people who read this article will be familiar with traditional timeshare. With traditional timeshare, the buyer usually purchases a specific resort as a home-base resort, for a specific week, in a specific sized condominium.
Read More..>>Effective Listing Presentations
Posted on April 4, 2008 - Filed Under Business | Leave a Comment
The listing presentation is your moment to show a prospective client all that you’re worth. With the value of your services and the relationship you hope to have with a client on the line, it’s hard to believe that the less said, the better. But it’s true — the longer a listing presentation takes, the worse it gets. The client’s mind begins to wander, and the Agent begins to promise more in marketing and advertising to keep the client’s attention and procure the listing. The commission rate will have a tendency to decrease and the listing price to increase. This will lead to longer marketing, less profit, or eventually an expired listing. Truly, the longer your presentation goes, the weaker it becomes; a short, focused presentation is the one that will speak volumes for you.
Read More..>>A Direct Response Copywriter Can Make You More Money
Posted on February 25, 2008 - Filed Under Writing and Speaking | Leave a Comment
Direct marketing is one of the top advertising methods used due to its success rate. This form of marketing is written to speak to your prospects as individuals rather than faceless customers to instantly build rapport, compel them to do business with you, or inform them about your unique services.
Businesses and marketers are aware of the advantages and opportunities of direct marketing due to its success rate. Direct mail is the top method of advertising used by marketers (you’ve seen the letters).
A good copywriter can ignite your customer’s desire for your product through persuasive, powerful copy that will prompt them to act now.
Read More..>>Escalation As A Negotiation Strategy
Posted on January 31, 2008 - Filed Under Business | Leave a Comment
Escalation can be a highly effective negotiation strategy. Having unlimited authority in a negotiation can seem, and is, powerful, but it can be equally dangerous. If your client thinks that you have unlimited authority, he or she can read that as a green light to keep driving for more.
Before the negotiation, don’t make assumptions. Confirm that the client you are negotiating with has the authority to make decisions. If you learn that the client doesn’t have the authority, STOP negotiating, find out who does, and politely request access to the person with the power.
Read More..>>Ri Real Estate Law - Purchase And Sales Agreements - Single Family
Posted on January 10, 2008 - Filed Under Legal and Law | Leave a Comment
In Rhode Island most buy and sell agreements (purchase and sales agreements) for single-family homes are on a form prepared by the Rhode Island Association of Realtors. The Purchase and Sales Agreement is a very important legal document that typically sets forth the sales price, time, date and place of the residential real estate closing, contingencies based on financing, as well as many other provisions.
You may attempt to negotiate modifications to this agreement and are not obligated to sign the standard form. Prior to signing the Purchase and Sales Agreement, the buyer should contact a Rhode Island lawyer / attorney who specializes in real estate law, residential real estate closings and title law.
Read More..>>Beating Sales Presentation Boredom!
Posted on December 27, 2007 - Filed Under Business | Leave a Comment
Is your aim to get sales or to ensure that your client is fully informed on every last little detail? Imagine a sale that runs like this. “I can see you are busy Mr Manager, but you are about to run out of labels. Shall I order 10,000 for you? Just sign here.” That sales person achieved his sale with minimal effort, because he understood the manager and saved him time. That was the benefit!
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