Commoditizing Designer Luxury By Cutting The Middle-man
Posted on December 31, 2007 - Filed Under Internet | 1 Comment
Designer merchandise is a high-demand market. Specifically, the cologne & perfume industry is approximately a $25 billion industry in North America in 2007, and it is forecasted to grow exponentially in the next ten years as today’s generation moves closer towards the trend of being image and fashion conscious. In the heart of this growing trend lies the intense loyalty of consumers towards cologne perfume brand recognition and as youngsters continue to buy from familiar designers of fragrances to compliment their designer attire and accessory choices, the industry grows with incredible speed.
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