Myths And Misunderstanding Of Car Dealer Thinking
Posted on May 17, 2008 - Filed Under Automotive | Leave a Comment
How did the car business become so concerned with cost per sale that it mises total available profit?
There used to be some wisdom in the age old axiom of measuring the cost of advertising per vehicle sold. However do we keep the same scorecard on our newspaper, print or electronic media (TV/Radio)? Today, with some of the tools that track phone numbers , it is possible to narrow down some of this but how often are you basing your numbers on the salesman reporting back from asking the question; “How did you hear about us?”
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