Case Study - Teasing Your Customers
Posted on May 13, 2008 - Filed Under Business | Leave a Comment
Every December for six years the Marketing Manager for a Midwest company held a presentation in Florida at a famous resort. Current and potential customers from across the country flew to the resort for three days of educational seminars, usually staying over a few more days for personal time at the theme park.
The presentations were educational in nature and were not meant to be blatant company promotions. The seminar group gave each presenter the following:
1. A 45 minute block of time to present their pre-approved educational material.
2. Four hours of time in a booth following their presentation to answer questions.
Read More..>>He Said - She Said
Posted on April 25, 2008 - Filed Under Writing and Speaking | Leave a Comment
“Said” is a good, solid word. Don’t look down on it.
Some writers - particularly the inexperienced ones trying to sound sophisticated - hamstring their work with a long and weary list of substitutes for “said.” Those substitutes can bog your writing down and distract the reader’s attention from the dialog itself. Here’s an example:
“It’s time to go,” he exclaimed.
“Are you sure?” she uttered.
“Yes, I’m sure,” he averred.
“But I’m not ready,” she asserted.
“We don’t have a choice,” he ejaculated.
“Yes we do. We can stay here and die,” she acknowledged.
Read More..>>Closely Guarded Secret To Monetize Ppc Ads
Posted on April 24, 2008 - Filed Under Business | 1 Comment
You and I are living at the best time to start an internet business. The technology of the internet has made it possible for anyone with small amounts of time, experience, and capital to start a business that enables them to live the life they always dream of. Tools available to us in today’s online market were nonexistent a mere 10 years ago and it’s just going to get better.
One of the online marketing tools that has advance the ease of entry into e-commerce is pay-per-click advertising (refer to as PPC). PPC ads are small, three line ads that are displayed in the right side of search engine results.
Read More..>>A Direct Response Copywriter Can Make You More Money
Posted on February 25, 2008 - Filed Under Writing and Speaking | Leave a Comment
Direct marketing is one of the top advertising methods used due to its success rate. This form of marketing is written to speak to your prospects as individuals rather than faceless customers to instantly build rapport, compel them to do business with you, or inform them about your unique services.
Businesses and marketers are aware of the advantages and opportunities of direct marketing due to its success rate. Direct mail is the top method of advertising used by marketers (you’ve seen the letters).
A good copywriter can ignite your customer’s desire for your product through persuasive, powerful copy that will prompt them to act now.
Read More..>>The True Power Of Article Marketing (via Cobweb/3.1 Planetlab2.netlab.uky.edu)
Posted on January 11, 2008 - Filed Under Writing and Speaking | Leave a Comment
The True Power of Article Marketing
By Ryan Bunting
Article Marketing is becoming one of my biggest traffic bringers, mainly because of the pure availability of free article submission sites. I’ve signed up to over 20 article submission sites now and it’s proving to really draw in the traffic. The various ways you can use articles to gain more traffic are endless, so I will list my specific method here.
Here is my top list of sites to submit to:
1.) Ezine Articles
2.) Go Articles
3.) A1 Articles
4.) Add-Articles
5.) Article Alley
Read More..>>Are You On Myspace?
Posted on December 30, 2007 - Filed Under Internet | Leave a Comment
.. you probably are since MySpace currently has 194 MILLION registered members.
Did you know that there are only four countries in the world (China, India, United States, Indonesia) with more than 194 million citizens?
That is, if MySpace was a country it would be the fifth largest in the world.
The scale of this platform is staggering and that’s why I think you are missing something if you do not have a footprint on this unique social networking platform.
Read More..>>Toll Free Numbers And Advanced Routing
Posted on December 25, 2007 - Filed Under Communications | Leave a Comment
Would you like to have a single phone number represent your entire organization? Whether your organization is regional, statewide, across several states, nationwide or world wide, advanced call routing with Toll Free numbers can give your organization the power and simplicity to operate on a single Toll Free number, even with thousands of locations.
Toll Free numbers have been around since 1967, and from about 1980 on, we’ve had the ability to use advanced routing. As time has passed, the routing has become more sophisticated and easier to manage. Companies now have the ability to choose from a variety of routing options.
Read More..>>Do You Have An Audio Logo
Posted on December 6, 2007 - Filed Under Business | Leave a Comment
- Logos in the electronic world -
This wisdom is intended to be short, sweet and hit you in the head like a brick of awakening. The voice you use to present your product in the electronic world needs to be consistent! Too many local advertisers use local voices because they usually come free if you use a voice from a local radio broadcaster. This is the worst decision you could make. Not because these talents lack talent. It’s because they are usually the voice for the majority of your competitors.
Read More..>>
